RESEARCH - Genre and sub-genre

Genre: 

A genre is a type of film. Some examples are:

• Comedy
• Rom-Com
• Thriller
• Horror
• Action
• Sci-fi
• Etc.

Producers - genre allows producers to use a set of generic codes to make the film, e.g. props, locations, actors etc. These can be re-used from film to film and tells the producers where to invest.

Marketing - genre helps to target the audience precisely. Production companies are able to construct their adverts effectively and successfully based off of what sort of generic codes they should use.

Audience - genre gives them a clear sense of expectation.

Sub-genre:

A sub-genre is a subcategory within a particular genre. For example, within a Thriller:

• Psychological
• Supernatural
• Conspiracy
• Espionage 
• Comedy/spoof  
• Horror 
• Etc.